So how do you take yours?...

When you're searching for that special voice for your project, you really want a voice that fits a certain niche for that particular type of read, right? I mean on some projects you need that hard sell "3 easy payments of only $19.95", or that soft, no pressure type read like "Kids love to learn, play and explore with..."

I guess it all depends on the emotion you are looking to sell to your audience. As voice actors we are very aware of this fact and do our best to be all things to all clients. Sometimes it's easier said than done.

For instance some voice actors who have worked their entire life doing radio imaging, and radio commercials may not be as effective doing an audio book for the first time. From personal experience I can tell you that this is true. Now on the other hand a voice artist who does a nice mix of reads daily can offer you more flexibility when it comes to helping you create that certain sound, if you and your company are still deciding.

That's where the coffee analogy that I mentioned at the beginning of this Blog come into play. Coffee is coffee, right? Wrong! Although most people go down the mainstream, center of the road black coffee, many find comfort in one sugar, two creams, or maybe one cream and one sugar sweetener. The point is, much like coffee drinkers, those looking for a certain voice can and do find that if they've never tried a cappuccino before...find that it's a change they grow to enjoy.

Depending on the script, the consumer, or the target market, finding the right "coffee blend" can be a challenge for many people searching for the voice that will carry their message. In todays marketing world we as voice over artists/actors try our best to be all flavors, including double mochas, and grande' house blends. Very few times have I found myself sending business to others because a client was looking for a different blend I could not make for them. I mean if you sold great coffee that you believed in, why would you send customers down the block for something else? The answer is, because sometimes it's just the right thing to do.

So, if you're looking for that perfect cup of coffee (voice over) and my corner store doesn't have that particular blend you were looking for then let me point you down the street for other places where I'm sure you'll find something you like. So if we can't do the specific job you're looking for, ask us and we can help point you in another direction.